Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global…
Executive Viewpoints January 14
Latest In: Executive Viewpoints
Risky and Rewarding: When Cannabis Businesses Go into Retail Spaces
In some parts of the country, the demand for cannabis extraction, distribution and retail dispensaries has outpaced supply.…
Executive Viewpoints January 13
4 Tips for Staying Ahead of Retail Competitors
As M+A activity continues, convenience retailers are experiencing increased pressure to maintain market share. That pressure is driving…
Executive Viewpoints January 12
We Don’t Need to Wait for 2050: How CPG Brands and Retailers Can Take Climate Action Today
In the months leading up to the recent UN Food Systems Summit and COP26 UN climate talks in…
Executive Viewpoints January 11
What all Retailers Should Know About Outsourcing Customer Service
As your business grows, so too will the customer support tickets, making it critically important that you scale…
Executive Viewpoints January 10
Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages
In just a few short years, Amazon created a booming advertising business that opened doors for other retailers,…
Executive Viewpoints January 10
Why CSR Matters To Your Business
“The greatest threat to our planet is the belief that someone else will save it.” – Robert Swan,…
Executive Viewpoints January 7
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
Where are you on the Journey to Real-Time Personalization?
We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want…
Executive Viewpoints January 6Top Stories
