How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse
One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the…
Executive Viewpoints May 17
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Top 5 Security Challenges for Buy Now Pay Later Apps
Buy now pay later (BNPL) is one of the largest, fastest-growing and most well-funded segments in the fintech…
Executive Viewpoints May 16
Why Impression-Based TV Buying Will Unlock Huge Opportunities for Luxury Brands
The transition to impression-based buying in the TV space will rank among the most defining media trends of…
Executive Viewpoints May 16
How a Routed Delivery Strategy Can Help Drive Efficiencies
The end goal of any business is selling and delivering products to match consumer expectations. These expectations, however,…
Executive Viewpoints May 13
4 Major Trends Driving Success in Influencer Marketing
Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…
Executive Viewpoints May 13
How Small and Local Marketers can Take Advantage of the Metaverse
Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s…
Executive Viewpoints May 12
How Ecommerce Businesses Can Take Advantage of Data Labeling
Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. As more businesses around the…
Executive Viewpoints May 11
Retail Business Response Planning for Severe Weather Events
Taking a proactive approach in planning for and responding to severe weather volatility will help safeguard any business’s…
Executive Viewpoints May 10
How Brands Can Deliver Sustainable Instant Commerce for Consumers
The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as…
Executive Viewpoints May 9Top Stories
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