Latest In: Executive Viewpoints

Aroma360 Aromachology design:retail design:retail News scent scent branding scent marketing
The Nose Knows: Why Scent Branding Is a Retail Game Changer

The Nose Knows: Why Scent Branding is a Retail Game-Changer

When thinking about your retail space, a lot of work goes in to capturing your customers’ attention via…

Executive Viewpoints November 2
Coby Berman Executive ViewPoints location-based marketing radar

The 3 Most Impactful Location-Powered Experiences for Retailers

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect…

Executive Viewpoints November 1
Edward Routh Executive ViewPoints Relloe Supply chain

How to Utilize Supply Chain Diversification

A recent report on the state of the global supply chain describes the current climate as persistently unpredictable.…

Executive Viewpoints October 31
conversational commerce Deloitte Laura Apel Mitto text messaging

Personalized, Timely Messages Can Help Retailers ‘Sleigh’ the Holiday Season 

Rising interest rates and fears of a recession have put a chill on many retailers’ holiday sales forecasts.…

Executive Viewpoints October 31
erp software Executive ViewPoints Susan Jeffers XY Retail

The Top 5 Retail ERP Software Features to Look For

In today’s competitive and connected retail market, one mistake or delay can result in losing ground to a…

Executive Viewpoints October 28
Caleb Nelson FedEx Sifted UPS

2023 FedEx Rate Increases: A Deeper Look

For the second straight year, ecommerce retailers will be hit with record-breaking rate increases from FedEx. In late…

Executive Viewpoints October 28
Executive ViewPoints safety Sean Petterson StrongArm Technologies

Why Worker Safety Needs to Top Retailers’ Lists This Holiday Season

This year has been especially perilous for Industrial Athletes, the critical personnel who get our goods where they…

Executive Viewpoints October 27
cpgs Cyndi McMaster Executive ViewPoints Hawthorne Advertising

The Path of Today’s CPG Brands

The CPG (consumer-packaged goods) industry is on an exciting and transitionary path. Virtually everything about the category has…

Executive Viewpoints October 26
Alexa Kilroy Executive ViewPoints privacy Triple Whale

Data Privacy and Ad Tracking: The Real-World Implications for Businesses

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. Consumer-facing media…

Executive Viewpoints October 25
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