Key Takeaways
- Gopuff will drop Pokémon Trading Card Game products every Friday at 3 p.m. ET for six weeks, with delivery in as fast as 15 minutes and one below-market “Hit of the Week” card from Card Vault by Tom Brady.
- Trading card sales on Gopuff climbed 335% from Q4 2025 to Q3 2026, prompting the company to turn high-demand launches into scheduled shopping events.
Gopuff, the leader in instant commerce, today launched a new drop feature offering high-demand, limited-quantity products at a set time, delivered in as fast as 15 minutes.
The weekly drops hat began Nov. 6 brings Pokémon Trading Card Game packs to the platform, giving collectors nationwide access to some of the hobby’s most sought-after cards alongside their groceries, snacks and everyday essentials.
The launch builds on growing demand for trading cards on Gopuff. Since the category debuted on the platform, trading card sales have climbed 335% from Q4 2025 to Q3 2026, signaling rising interest from collectors looking for a fast and convenient way to get the cards they want.
Why Is Gopuff Launching Scheduled Product Drops?
“Our goal is to make Gopuff the fastest way to get the internet’s most-wanted products,” said Tyler Stewart, Head of Marketing at Gopuff.
“Our new drops give people something to look forward to, from the anticipation to the reveal, with a few surprises along the way,” said Stewart in a statement. “And the best part? No lines, no waiting for shipping. Just the products you want, delivered in minutes. We’re excited to continue building on this experience, with more iterations to come.”
How Do Gopuff’s Weekly Pokémon Card Drops Work?
Gopuff will drop Pokémon Trading Card Game products every Friday at 3:00 p.m. ET for six consecutive weeks. The lineup will feature collector favorites like the Mega Evolution—Pitch Black Elite Trainer Box and the 30th Celebration Poster Collection, all available at competitive prices. Quantities are limited and products are available on a first-come, first-served basis, so once a drop sells out, it’s gone.
Each drop will also feature a “Hit of the Week,” presented in partnership with Card Vault by Tom Brady. Every Friday, customers will have the chance to purchase a high-value Pokémon card at a price well below market value. With just one available each week, customers will want to check Gopuff right at 3:00 p.m. ET for their chance to snag it and shop the latest drop.
Each week of the campaign follows the same schedule:
- Monday: A countdown clock appears on the Gopuff homepage, building anticipation for Friday’s drop. The products remain a mystery, giving customers a teaser that another drop is on the way.
- Thursday at 3:00 p.m. ET: 24 hours before the drop, Gopuff reveals the products that will be available. Customers can then set an alert to receive a notification as soon as the drop goes live and dd products to their cart ahead of time so they’re ready to check out when the drop begins.
- Friday at 3:00 p.m. ET: The drop goes live and checkout opens, allowing customers to complete their purchases while supplies last.
What Features Come With Each Gopuff Drop?
Designed to make shopping for high-demand products easier and more accessible, Gopuff’s drops turn product launches into scheduled shopping events, giving fans a new way to get their hands on some of the internet’s most sought-after products.
Each drop features, a dedicated storefront. alerts and add-to-cart options and Rapid local delivery as orders can be fulfilled from nearby Gopuff micro-fulfillment centers for delivery in as fast as 15 minutes.
Available while supplies last with quantities varing by location and purchase limits may apply. Customers can shop Gopuff’s assortment at www.gopuff.com or in the Gopuff app on iOS and Android.
