A little less than one year after acquiring the Dormify intellectual property (IP), Williams-Sonoma has launched Dormify as its 10th banner, featuring products designed to meet the needs of students and young consumers navigating compact living environments. Shoppers can use the Dormify website to engage with inspirational content, design their dream bed, build a personalized wish list and receive complimentary design and shopping guidance.
Dormify also has launched the Pick-Up Near Campus program, leveraging the 450+ stores in the Williams-Sonoma portfolio to allow students to pick up their orders at a store location near their campus. Shoppers using this option will be paired with a dedicated Dormify concierge to coordinate delivery and help avoid common issues associated with campus mailrooms, apartment building and shared-living locations.
“As experts in the dorm category, Dormify allows us to thoughtfully expand our reach and our ability to empower customers to create stylish spaces in rooms of any size,” said Jennifer Kellor, President of Pottery Barn Kids, Pottery Barn Teen and Dormify in a statement. “Every product is designed with intention — blending smart functionality with a fresh, trend-driven aesthetic that is both modern and comfortable.”
