At Apricot Lane, a fashion boutique chain with 87 locations nationwide, a single brick-and-mortar store garners 80% of total online sales from Facebook, according to Renee Dixon, Co-owner of the store. During this episode of TouchPoints Radio, Dixon shares why she decided to take her store online. She also discusses how Ecwid has helped Apricot Lane increase sales and boost overall brand awareness using social media.
TouchPoints Radio: Renee Dixon, Apricot Lane|https://89f1998b72479202c439-d69defcb10b88dcedb61156a205e16b1.ssl.cf1.rackcdn.com/TouchPoints_Radio_Renee%20Dixon_Apricot%20Lane.mp3
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