While demonstrating its business analytics solutions at NRF 2014, SAS focused on the importance of evaluating all forms of data to make better business decisions, and increase competitive advantage.
“Consumers don’t think in terms of ‘channels,’ and neither should retailers,” said Lori Schafer, SAS Retail Executive Advisor. “Consumers are going to buy in the most convenient way. The retailer who moves fluidly in this channel-agnostic environment wins.”
During NRF 2014, SAS focused on three retail customers currently using its business analytics solutions:
- Stage Stores — parent company of Bealls, Peebles and Palais. In addition to SAS Size Optimization, Stage Stores also uses SAS Integrated Merchandise Planning and SAS Markdown Optimization.
- Dm — drogerie markt Group. dm will use SAS Customer Intelligence throughout its 2,800 stores in 12 European countries.
- Harry & David. Harry & David has licensed SAS Customer Intelligence, SAS Marketing Automation and SAS Enterprise Guide in order to bounce back from near bankruptcy following the 2008 recession.
“By enabling us to communicate with our customers more effectively, SAS is helping us improve customer retention and build healthier margins,” said Paul Lazorisak, Vice President of Customer Marketing for Harry & David, in a press release. “Now we spend more time gathering, analyzing and acting upon information and less time processing data to execute marketing campaigns.”
