Every brand and retailer seems to be talking about Gen Z or Gen Alpha. But new data from GWI shows that there is more to millennial consumers than meets the eye…and businesses need to take note.
During this episode of Retail Remix, we dig into the data with Consumers Trends Manager Laura Connell. She shares:
- How new life stages are impacting category trends and channel usage;
- Whether sustainability and inclusivity influence brand loyalty;
- Which social platforms are influencing content consumption and product purchases; and
- How the metaverse will impact the future of brand engagement — even among these older consumers.
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