How to Feed the UGC Machine
EPISODE #112
Summary
Featuring: Christina Kay, ResellerRatings
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce. Listen to learn:
- How the rise of ecommerce and new channels like TikTok are driving UGC’s shift to video content;
- Ways brands can reuse and repurpose content to meet different objectives across all channels; and
- The long-tail impact of UGC and how it can impact the customer’s journey, even as she ventures to stores.
Summary
Featuring: Christina Kay, ResellerRatings
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.
As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social commerce. Listen to learn:
- How the rise of ecommerce and new channels like TikTok are driving UGC’s shift to video content;
- Ways brands can reuse and repurpose content to meet different objectives across all channels; and
- The long-tail impact of UGC and how it can impact the customer’s journey, even as she ventures to stores.
