Women’s outdoor and athletic apparel retailer Title Nine has upgraded its e-Commerce site with omnichannel commerce platform Kibo. The result has been higher conversion rates and an improved checkout flow through all channels.
Title Nine wanted to reinvigorate its site by elevating the brand experience to better connect with customers who are shopping via desktop, mobile and tablet. With as many as 60% of consumers saying they’d be less likely to purchase from a smaller business if they got a bad impression of its web site, it makes sense for a retailer with only 22 physical stores to optimize its e-Commerce experience.
New features of the web site include:
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“Meet Our Models”: Stories from Title Nine models featured prominently on the retailer’s home page, including lifestyle shots and product recommendations;
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Instagram photos of customers wearing Title Nine apparel while swimming, running, hiking or traveling;
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Guided and personalized selling tools, such as Meet our Bravangelists, Bra Fit Calculator and Fit Tips & Tricks, which are designed to help customers find the right sports bra for them; and
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A shop by outfit page, which features photo spreads that includes both products in a collection and lifestyle imagery.
“Our goals with the new site were to put more emphasis on building a community of customers and to help them more easily find the products they want,” said Chrissy Ginieczki, VP of Marketing and eCommerce, Title Nine in a statement. “Kibo certainly helped us achieve those goals. Kibo has been a trusted partner for a very long time and has always understood our needs and goals.”
