BJ’s Wholesale Club has selected the First Insight predictive analytics platform to assist with buying and merchandising decisions on products offered in its warehouse clubs.
With the solution, BJ’s will evaluate a greater number of products and reflect direct consumer input in its buying decisions.
“Providing the products our members really want at the right prices is critical to our growth strategy,” said Lee Delaney, Chief Growth Officer at BJ’s Wholesale Club in a statement. “First Insight is helping us make sure we have the right products, including seasonal assortments, with the features and prices our members value.”
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First Insight uses online social engagement tools to gather real-time preference, pricing and sentiment data on potential product offerings. The platform’s predictive analytics models filter the information to determine which products present the greatest opportunity.
