Enabling Agile Implementation With Accessible Mobile Publishing Tools

With Carin van Vuuren, CMO, Usablenet

“Marketers are still battling to be fully optimized with mobile,” noted Carin van Vuuren, CMO of Usablenet. To help improve personalization strategies with mobile, marketers need to be thinking about the tools they can employ to create more sophisticated campaigns in an agile way. She shared examples of two retailers that are seeing success with new, seamless mobile strategies: the UK’s John Lewis and U.S.-based Dress Barn.