Amid ongoing product shortages and the rapid return of weddings and special events, David’s Bridal has rolled out a new dress collection that centers not on the season’s hottest designs or colors but rather item availability.
The new Guaranteed in Stock and Ready to Ship collection features dresses starting at $89.95 that are certain to arrive on time for the big day. With more than 300,000 dresses in stock and ready to ship in the U.S., David’s Bridal customers can now filter their searches online or at any store by “Guaranteed in Stock and Ready to Ship.”
Not only are weddings once again happening as COVID restrictions lift, research from David’s Bridal has found that the planning window between engagement and event also is shrinking, making product availability an even bigger priority.
“We have vowed to walk alongside our customers every step of the way,” said Nancy Viall, Chief Merchandising Officer of David’s Bridal in a statement. “Over 80% of brides told us they feel stressed or overwhelmed during their planning journey. With our Guaranteed in Stock and Ready to Ship solution, we can eliminate added stress and concern around shipping delays or inventory availability.”