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Claire’s Taps Retail Veteran Kristin Patrick as CMO

Kristin Patrick Claire's

Claire’s Stores has appointed Kristin Patrick as Chief Marketing Officer as it continues a brand transformation that has included an IPO filing, the launch of a subscription box service and loyalty program and a move away from malls.

Patrick most recently served as Global CMO of PepsiCo and has also held leadership roles at Gap (where she incepted the (RED) campaign), Lucky Brand, Calvin Klein and William Morris Endeavor. In her new role at Claire’s, she will oversee all aspects of marketing including consumer insights analytics, brand and business strategy, creative vision and omnichannel media, reporting directly to CEO Ryan Vero.

“We are thrilled to welcome Kristin to our visionary management team, bringing her boundary-breaking marketing expertise to Claire’s to inspire customers to experiment with self-expression,” said Vero in a statement. “Her influence is already evident through ‘Be the Most Festive,’ our new holiday campaign that amplifies and activates our purpose of self-discovery, expression and empowerment.”

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