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Features January 27
Latest In: Social Media Marketing
Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%
Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC)…
News September 18
Bump Boxes Drives 49% Purchase Volume Increase Via Facebook, Instagram Campaigns
Bump Boxes, which offers pregnancy and baby products to expectant mothers via subscription boxes, has leveraged AI to…
News August 26
Influencer Marketing Delivers $3B Of Earned Media Value For $172 Million Investment
Influencer marketing has proven to be tailor-made for the highly visual, trend-oriented fashion and beauty industries. In fact,…
News July 15
Exclusive Poshmark CMO Q&A: How Social Commerce Creates A Network Effect On A Personal Level
As retail and social media channels increasingly intertwine, the concept of “social commerce” is making its mark. One…
News February 13
Saks Fifth Avenue Targets Facebook Shoppers With Holiday Gift Guide Chatbot
For the second year in a row, Saks Fifth Avenue launched a Holiday Gift Guide chatbot on Facebook…
News December 21
The Eyes Have It: Visually Rich ‘Shoppable’ Instagram Content Tops Social Commerce Trends
Social media’s impact on retail has been well-documented: as many as 76% of consumers have purchased a product they saw…
News November 1
Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths
Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront,…
News May 17
46% Of Shoppers Have ‘Called Out’ Brands On Social Media
Social media has raised the stakes of retail customer service: 81% of shoppers say social media has increased accountability for…
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