Patagonia Joins REI And The North Face In Facebook Ad Boycott
Citing Facebook’s laxity in policing racist, violent and false content on its platform, Patagonia has joined REI and…
News June 23
Latest In: Social Media Marketing
Listening During A Crisis – Using Feedback To Strengthen Your Brand
Retailers have been hit especially hard in recent months, affected heavily by COVID-19-related shut-downs and the crumbling economy.…
Executive Viewpoints June 19
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
Maximizing Your Affiliate Marketing Program Is More Critical Than Ever
Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to…
Executive Viewpoints June 5
Bynder Acquires Video Content Management Platform We Adapt
Digital asset management (DAM) platform Bynder has acquired We Adapt, a SaaS creative management platform that enables brands…
News June 3
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it…
Executive Viewpoints May 22ShopRite Ties Food Bank Donations To Essential Worker Thank-You Posts
“There aren’t enough ways to say thank you to all of you who put yourselves out there for…
News May 6
COVID-19 CX Strategies: Transparency, Empathy And Communication Are Vital
Customer interactions during a crisis can be difficult: while retailers don’t want to act like they can’t see…
Features May 4
3 Brands Using Content To Build Connections & Communities During COVID-19
We’re all trying to navigate a new normal…as people and as professionals. I know I’m personally spending more…
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