Lowe’s Seeks Macro Impact With Instagram ‘Microvideos’
Lowe’s launched an Instagram Stories campaign showing DIYers how to redecorate a vertical room through the confines of…
News September 15
Latest In: Social Media Marketing
LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media
It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s…
News September 12
Supermarkets Fail To Bridge Consumer-Social Media Gap
While 87% of supermarket shoppers report regularly following one or more social media platforms, just 25% indicate they…
News March 7
72% Of Businesses Say Buy Buttons Don’t Sell
Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason:…
News January 10
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…
News November 29
72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season
The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of…
News September 20
86% Of Women More Likely To Make A First Purchase After Social Media Engagement
Although social media marketing has been a critical component of retail strategies in recent years, the impact on…
News September 6
Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign
In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further…
News June 17
Instagram Tops E-Commerce Engagement Despite Tiny Share Of Traffic
While social media sites only account for 6% of all web traffic diverted to e-Commerce business, Instagram manages…
News February 23Top Stories
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