Latest In: Social Commerce

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e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is…

Features January 4
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Poshmark Goes Public: Reseller Plans to List on Nasdaq Under POSH

Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing…

News December 21
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Walmart to Pilot Shoppable Livestream via TikTok

Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern…

News December 17
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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to…

Features December 8
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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping…

Features November 18
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Blockbuster Alibaba Singles Day Signals China’s Economic Recovery, U.S. Opportunities

The topline numbers from Alibaba’s 11.11 shopping festival indicate the strength of China’s rebound from the impact of…

Features November 16
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Holiday 2020: With $189 Billion in Online Sales on the Line, Transparency and Social Outreach are Essential

Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79…

Features November 10
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RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in…

Features October 20
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Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds

Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC.…

News October 16
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