Walmart Plans Acquisition of Virtual Fitting Platform to Boost Customer Experience
Walmart plans to acquire Zeekit, a female-founded, Israeli-based virtual fitting platform. The deal will help Walmart enhance its…
News May 13
Latest In: Social Commerce
PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App
PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy…
News April 30
The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping
Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across…
Features April 19
Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List
Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion…
Features April 16
CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the…
Features April 13
Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity
Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that…
Features April 6
Anthropologie Debuts First Digital-Only Catalog on Pinterest
Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect…
News March 22
Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events
Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience…
News March 11
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9Top Stories
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