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Olympic snowboarder Shaun White chills in the modern version of Lovesac's original beanbag chair.

Why Lovesac’s Founder Thinks Making ‘Stuff that Sustains’ is the True Key to Sustainability

The origin story of furniture brand Lovesac is one of those great “started in the parents’ garage” sagas…

Features December 5
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NBCUniversal Christmas in Rockefeller Center TV special logo.

NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special

NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics…

News December 3
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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Pre-loved fashion is having its moment, and for good reason. In the past year, 42% of U.S. shoppers…

Executive Viewpoints December 2
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Martha Stewart has just published her 100th book.

6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart

In 1982, Martha Stewart made her entrance onto the mass-market stage with the publication of her book, Entertaining.…

Features December 2
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How (and Why) Ikea Embraced Trauma-Informed Design in Crafting Housing for the Homeless

Hopefully, most of us won’t have to deal with being homeless during our lives — however, that shouldn’t…

Features November 27
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New advertising experiences will debut on NBC’s Sunday Night Football game Thanksgiving Day, featuring a showoff between the Green Bay Packers and Miami Dolphins.

Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game

NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the…

News November 26
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La-Z-Boy Embraces Experiential Retail in New Chicago Store

La-Z-Boy has opened a 12,600-square-foot showroom in Chicago’s Lincoln Park neighborhood designed to immerse customers in the transformational…

News November 26
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‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide

Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel…

News November 15
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Lowe’s Debuts Digital Home Platform for Loyalty Program Members

Lowe’s has introduced a “Digital Home Platform” that offers members of the retailer’s MyLowe’sRewards program free personalized information…

News November 5
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