#RIC18: How TechStyle Optimizes Personalization With Continuous Testing
For most retailers, one-to-one personalization is a goal to work towards rather than an actual achievement — but…
Features May 10
Latest In: Personalization
Email Personalization Made Easy: New Strategies, New Results
Many years after its inception and early use, email personalization still represents a significant opportunity for retailers today.…
Executive Viewpoints April 9
The Missing Link In Personalization: Only 13% Of Retailers Identify Most Profitable Shoppers
While as many as 77% of retailers say they have an established process to identify their most loyal…
Features April 5Study: Fashion Retailers Still Must Improve Online Personalization
Despite the growing importance of e-Commerce in fashion retailing, many companies aren’t taking advantage of all the tools…
News March 19
Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video
As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile…
News March 15Munvo Partners With Evergage To Launch Personalization Practice
Munvo, a Montreal-based consulting firm, has partnered with Evergage, a personalization platform provider, to accelerate digital marketing transformation…
News March 12
Manthan Launches In-Store Personalization Platform
Manthan has debuted an in-store personalization solution for retailers powered by the TargetOne marketing engine. Retailers can send…
News March 8
Personalization: A C-Level Priority
Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many…
Executive Viewpoints January 31
Salesforce: Mobile Growth Makes Personalization Even More Critical
Mobile devices drew 60% of shopper traffic and 41% of all orders during holiday 2017, and this growth…
News January 24Top Stories
