Latest In: Omnichannel Alignment

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Ralph Lauren Plans 90 New Stores and Additional Localized Websites in 2021

Ralph Lauren is on track to open 90 new stores this year and will open additional localized ecommerce…

News November 3
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With an Eye to the Future, Glossier Hires Three New Leaders

Glossier has set the gold standard for DTC success, but the retailer is not resting on its laurels…

News November 3
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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and…

Features October 27
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Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’

In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or…

Features October 26
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Google Shopping

Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in…

Features October 21
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Holiday Marketing 2021 Supply Chain

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the…

Features October 14
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Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

When consumers go to a grocery store, generally they’re there to buy the individual ingredients that will eventually…

Features October 12
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How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail fixturing is not a new concept, but the way it’s being used is evolving. This tactic is…

Executive Viewpoints October 6
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The Top 10 Predictions for Holiday 2021

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers…

Features October 4
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