Due Diligence: Winning October Prime Day Prep Strategies
Last month Amazon officially announced a follow-up to Prime Day coming this October — Prime Big Deal Days…
Executive Viewpoints September 26
Latest In: Marketing
Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo
Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New…
News September 25
Is Retail Media Like Eating the Forbidden Fruit?
There will be no religious talk in this article, but I will pose a challenging question. Is the…
Executive Viewpoints September 25
Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers
Amazon is following the lead of nearly every other streaming service — including Disney+, Netflix and HBO’s Max…
News September 22
Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’
Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared…
News September 22
The Limited Role of AI in Ecommerce
In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…
Executive Viewpoints September 21
Harnessing Collaborations to Drive Brand, Product and Revenue Results
While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated…
Features September 21
Real-World Reminders Can Make CTV Ads More Impactful
We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly,…
Executive Viewpoints September 20
Instacart’s Long-Awaited IPO Values Company at $10 Billion
Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the…
News September 19Top Stories
