As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was…
News September 13
Latest In: Marketing
Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across…
News September 13
Ebay Launches Luxury Consignment Service in Designer Handbag Category
Ebay has introduced Ebay consignment for luxury products, providing owners with direct access to expert sellers who will…
News September 12
Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy.…
Features September 11
Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8
Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities
Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its…
News September 7
Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores
Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform…
Features September 7
Challenges Faced by Emerging Brands in the Retail Industry
In strong economic times, smaller, newer brands — otherwise known as emerging or up-and-coming brands — have one…
Executive Viewpoints September 1
How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game
For many people Discord remains an anomaly — something they may have heard of during the pandemic but…
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