8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans,…
Executive Viewpoints October 13
Latest In: Marketing
Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings
Walmart Connect, the retailer’s retail media arm, has launched a new certification program to help advertisers of all…
News October 12
AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility
Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to…
Executive Viewpoints October 12
Walmart, Tesco, Unilever Campaign to Minimize Food Waste
The Consumer Goods Forum Food Waste Coalition of Action (FWCOA) has launched its #TooGoodToWaste initiative, a food loss…
News October 11
Q4 Could Be Huge, But Most Retailers Have a Blind Spot
Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a…
Executive Viewpoints October 10
UPDATE: Meta’s New Generative AI Features Now Available to Advertisers
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New…
News October 6
Sainsbury’s Doubles Down on In-Store Retail Media
Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live…
News October 6
Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop
Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1…
News October 6
Inside Liquid Death’s Killer Growth Playbook
For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of…
Features October 6Top Stories
