Latest In: Marketing

40 Under 40: The New Retail Leaders Driving Industry Progress

Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering…

Google Rolls Out New Tools to Help Merchants Stand Out on Search

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture…

Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of…

Watch out World – Amazon is Coming for TV

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts…

Ulta to Pilot In-Store Sampling and Advertising Tech

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…