How True Classic is Bringing its Digital Strengths into the Physical World
Like many other DTC brands, True Classic made its first big impression online — in its case with…
Features November 20
Latest In: Marketing
5 Coach Stores Deploy AR-Powered Try-On Tech for Holiday Campaign
At Coach locations in Boston, Atlanta, Miami, Toronto and Austin, Texas, visitors can see how they’d look sporting…
News November 16
New Pottery Barn Mobile App Features Free Design Help and Virtual Previews
Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help…
News November 16
Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight
For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows…
News November 16
Nike Revamps C-Suite with New Leaders in Design, Innovation, Marketing and Tech
Nike is making several top-level personnel changes in key areas, with new leaders in marketing, design, innovation and…
News November 15
Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues
Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will…
News November 15
Physical Retail Environments will be Transformed by the Widespread Adoption of AR Glasses
The incoming adoption of augmented reality (AR) glasses has the potential to transform life as we know it…
Executive Viewpoints November 15
AmEx Launches ‘Door to Shop Small’ Campaign for 2023 Holiday Season
The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to…
News November 14
High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail
When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s…
Executive Viewpoints November 14Top Stories
