Macy’s Taps Caesars Entertainment Exec as Marketing Chief
Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a…
News November 28
Latest In: Marketing
Retail Media is Omni-Funnel: How to Master It
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If…
Executive Viewpoints November 28
Retailers Focus Giving Tuesday Efforts on Feeding People, Pets
Among the many charity-themed promotions associated with Giving Tuesday on Nov. 28, several are designed to feed the…
News November 27
What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals
One thing brands and retailers can count on this holiday season is that shoppers are being more frugal…
Executive Viewpoints November 24
Wine Insiders Taps the Power of Gifting to Attract New Customers
At a time when customer acquisition costs are going through the roof, DTC wine brand Wine Insiders has…
News November 22
Transforming Holiday Marketing in CPG Retail with Generative AI
In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and…
Executive Viewpoints November 22
Hoops Reality: Foot Locker Becomes NBA Official League Marketing Partner
As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league…
News November 21
When Customers Aren’t Holiday Shopping, They’ll be Streaming
The winter holiday season is a critical time for retail. November and December holiday sales average around 19%…
Executive Viewpoints November 21
Amazon Lays off Hundreds in Alexa Division, Homes in on Gen AI
Amazon has confirmed it is laying off “several hundred” jobs in its Alexa division, the latest move in…
News November 20Top Stories
