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The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the…

Executive Viewpoints December 15
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Following the commercial success of the Barbie movie, Mattel Films is creating a live-action feature film focused on its American Girl dolls.

Mattel’s Next Big Movie Star: American Girl

Following the remarkable commercial success of the Barbie movie, Mattel is putting its American Girl dolls in the…

News December 14
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Sally Beauty is offering free online consultations with hair coloring experts.

Sally Beauty Rolls Out Free Virtual Hair Coloring Consultations

Sally Beauty has launched a new service offering free, on-demand digital hair coloring consultations with licensed professionals. The…

News December 14
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6 Trends Driving Store Design Innovation in 2024

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to…

Features December 13
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4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays.…

Executive Viewpoints December 11
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Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play…

News December 8
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Advantages of connected TV over linear television.

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable)…

Features December 8
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The Challenges of Building a Beauty Brand and How to Overcome Them

In the beauty industry, every day brings with it the promise of innovation, creativity and, for many, the…

Executive Viewpoints December 7
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Lego Debuts Fortnite Survival Crafting Game

The Lego Group and Epic Games will introduce Lego Fortnite, a new survival crafting game, on Dec. 7,…

News December 5
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