Instacart Enables Off-Site Shopping Ads in New Partnership with Google
Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This…
News January 9
Latest In: Marketing
Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary
E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized…
News January 9
The Untapped Potential of Audio in Retail Media Networks
CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for…
Executive Viewpoints January 9
Instacart Expands In-Store Retail Media Offering with Addition of Smart Cart Ads
Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The new offering will be piloted…
News January 8
Why Personalization Can Survive the Loss of Third-Party Cookies
Personalization is at something of a crossroads. The New Year saw a key step in the coming deprecation…
Features January 5
Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31,…
News January 4
How Retailers can use Digital Product Strategy to Improve CX and Fuel Growth
With the decline in high street spending and increased online competition from ecommerce stores, companies in the retail…
Executive Viewpoints January 2
Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader
The humble sneaker has long been a staple item in closets everywhere for consumers of all ages. The…
Executive Viewpoints December 29
Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle
Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same…
Executive Viewpoints December 27Top Stories
