Latest In: Marketing

Gap Taps Design Star Zac Posen to ‘Reinvigorate Our Storied Brands’

Gap Inc. has named designer Zac Posen as its EVP and Creative Director as well as Chief Creative…

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle:…

Dr. Marcus Collins Named Headline Keynote for 2024 Retail Innovation Conference & Expo

Ikea Launches Gen AI-Powered Design and Shopping Tool

Ingka Group, parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on…

Save A Lot Launches RMN to Boost Sales for Independently Owned Stores

Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the…

Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. Yes, clustomer — the unsegmented…

TikTok Tests Tool that Would Make All Content on the Platform Shoppable

TikTok is testing a new feature that could make all video posts on the social media platform shoppable.…