Latest In: Marketing

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As the headlining keynote for the Retail Innovation Conference & Expo, author Dr. Marcus Collins will discuss the intersection of commerce and culture.

RICE Keynoter Dr. Marcus Collins: ‘Consumption is a Cultural Act’

Dr. Marcus Collins, a marketing professor at the Ross School of Business at the University of Michigan who…

Features February 20
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Using AI to Build a More Creative, Strategic Future for Marketers

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and…

Executive Viewpoints February 20
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Ecommerce Marketing Lessons from Q4 2023 

Last year was an uncertain one.  Though many of the economic indicators were excellent, including the low unemployment…

Executive Viewpoints February 19
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Claire's has tapped IMG as its licensing agent to create a line of branded products.

Claire’s Continues Lifestyle Push with Plans for Branded Products

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner…

News February 16
Featured J.Jill

Exclusive Q&A: At J.Jill, #Customerobsessed is Much More Than a Hashtag

J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and…

Features February 16
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The NBPA's Brotherhood Deli fan pop-up experience is getting both real-world and virtual renditions during All-Star Weekend.

Foot Locker, JD Sports, Nike do a Full-Court Press for NBA’s All-Star Weekend

With both IRL and virtual events, retailers and brands including Foot Locker, JD Sports, Nike, Jordan Brand and…

News February 15
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Building Connected Commerce in the Age of Loneliness

In May 2023, the U.S. Surgeon General declared the country had entered a loneliness epidemic, which could prove…

Executive Viewpoints February 15
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How the Not-Amazons of the World Should Approach Commerce Media

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so,…

Executive Viewpoints February 14
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Improving search functionality and response speed can be among the most powerful “behind the scenes” actions a retailer…

Features February 13
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