Latest In: Marketing

#RICE24 Community Convos: Liz Primm, VP of Strategic Partnerships & Business Development, Babylist

Utilizing the External Data Boom for Digital Shelf Optimization

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…

How to Put Your Best Foot Forward in Retail Media

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…

Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…

Shop Premium Outlets Debuts Retail Media Network

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe…

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s…

DoorDash Canada Supports Women-Owned Restaurants with $150K in Grants

DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access…

Lidl Names New Chief Commercial Officer and First-Ever Chief Customer Exec

Discount supermarket retailer Lidl U.S. has named four executives with extensive retail experience to top posts, including naming…

Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace…