Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025
Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which…
News March 1
Latest In: Marketing
How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to…
Features March 1
CVS Media Exchange Joins Pinterest’s Clean Room Initiative
CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers,…
News February 29
Using Prebuilt Data Models? You Should Be
In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the…
Executive Viewpoints February 28
5 Ways Retailtainment is Reshaping OOH Advertising
Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence…
Features February 28
Wawa Joins Retail Media Network Club
Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity…
News February 27
Shein Plans Second Shoppable Livestream
Following its first livestream event last fall, discount shopping platform Shein is planning a second shoppable livestream event…
News February 23
Rite Aid Makes Employees the Stars of New Ad Campaign
Rite Aid has launched its new ‘It Means More’ to celebrate its employees, who represent the company’s “steadfast…
News February 22
Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio
The rumored purchase of Vizio by Walmart is no longer a rumor: the retail giant has announced that…
News February 20Top Stories
