Utilizing the External Data Boom for Digital Shelf Optimization
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a…
Executive Viewpoints March 15
Latest In: Marketing
How to Put Your Best Foot Forward in Retail Media
Retailers that have recently launched their own retail media businesses should learn from what the established leaders already…
Executive Viewpoints March 14
Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary…
Executive Viewpoints March 13
Shop Premium Outlets Debuts Retail Media Network
Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe…
News March 12
Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network
Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s…
News March 11
DoorDash Canada Supports Women-Owned Restaurants with $150K in Grants
DoorDash has launched a Made by Women platform designed to champion female chefs and restaurateurs and provide access…
News March 11
Lidl Names New Chief Commercial Officer and First-Ever Chief Customer Exec
Discount supermarket retailer Lidl U.S. has named four executives with extensive retail experience to top posts, including naming…
News March 8
Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot
Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace…
News March 7
Foot Locker Plans 4 ‘Store of the Future’ Locations in 2024
Foot Locker will launch its first “store of the future” in Willowbrook, N.J. next month, with an additional…
News March 7Top Stories
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