Latest In: Marketing

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Bark Air, an airline for dogs, makes its debut.

UPDATE: Bark Ups the Ante in Petcare with Expansion of Airline for Dogs

[Update 6/12/24] Less than a month after beginning service on its luxury airline for dogs, Bark has announced…

News June 12
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Coachella Vibes in Your Store? How Offsite Events Drive Loyalty

Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive…

Executive Viewpoints June 12
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It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all…

Executive Viewpoints June 12
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Ikea Is Opening a Roblox Store — and Looking for Real-World Employees to Staff It

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in…

News June 11
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#RICE24: Where Authenticity and Vulnerability Took Center Stage

Retail industry events are typically designed to showcase the brands and executives that have it all figured out:…

Features June 11
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How to Create an Ambassador Program for Your DTC Brand

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer.…

Executive Viewpoints June 11
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#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’

Since Rebecca Minkoff began her entrepreneurial journey in the early 2000s, the number of ways for brands to…

Features June 10
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Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…

Executive Viewpoints June 10
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Dr. Marcus Collins during his keynote address at the Retail Innovation Conference & Expo.

#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’

It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of…

Features June 6
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