Why Adtech Embracing AI and Automation is a Risky Long-Term Play
Adtech has been in the AI and automation business for far longer than the current AI revolution. The…
Executive Viewpoints July 11
Latest In: Marketing
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10
Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’
During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this…
News July 10
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its…
News July 9
Lowe’s Expands Retail Media Offerings to Include In-Store Audio
Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics, a…
News July 9
As Gen AI Gains Traction, Potential Risks Become Impossible to Ignore
Businesses across industries have embraced generative AI across their organizations to power efficiency and performance. In fact, 79%…
Features July 8
Retail Media’s Next Wave: Data Portability
Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI.…
Executive Viewpoints July 4
Bookshop.org Plans Promo to Fight Prime Day Pandemonium
While other retailers launch competing sales around Amazon’s Prime Day in the hopes of riding the ecommerce giant’s…
News July 3
In the Fight for Mutual Survival, DTC and Retailers are Frenemies
Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…
Executive Viewpoints July 1Top Stories
