Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’
This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The…
News July 19
Latest In: Marketing
Prime Day Sales Top $14 Billion, with More Products Sold Than Ever Before
Amazon’s 10th annual Prime Day was its biggest ever, with record-breaking sales over the 48-hour member sales event…
News July 18
From Boomers to Gen Z: How FMCG Brands can Engage Specific Generations with Events and Experiences
It’s no secret that the FMCG industry is fiercely competitive. From laundry detergents to packaged foods, consumers have…
Executive Viewpoints July 18
Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences
Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove…
Features July 17
Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its…
News July 12
Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub
Ebay is working to better support its sellers with a revamped advertising experience as well as a new…
News July 11Top Stories
