Sam’s Club Brings Advertising to App-Based Scan & Go Checkout Experience
The Sam’s Club Member Access Platform (MAP), the retailer’s media network, is launching display ads in the Scan & Go mobile…
News July 25
Latest In: Marketing
Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’
Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an…
News July 24
Striking the Balance Between Fraud Prevention and Seamless Customer Experiences
The rise in digital purchases has created both opportunities and challenges for retailers. Today, nearly two-thirds of adult…
Executive Viewpoints July 24
Top 2024 Trends & Predictions Check-In
In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights…
Features July 23
Amazon Teams with Better Business Bureau to Sue Fake Review Site
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a…
News July 23
Best Buy Shifts Focus from Offering Expertise to Aiding Discovery
Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new…
News July 23
Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux
After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially…
News July 23
Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers
Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX…
Features July 22
Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find…
News July 19Top Stories
