Unboxing the Future: How Connected Packaging Strengthens Brand Consistency
Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with…
Executive Viewpoints August 26
Latest In: Marketing
NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast
NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted…
News August 22
What Walmart’s Bettergoods Means for the Value Wars
Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A…
Executive Viewpoints August 21
YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts
In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company.…
News August 20
How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy
The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is…
Executive Viewpoints August 20
Small Business, Big Ideas: How a Florida Couple Transitioned from Store Owners to Online Resale Royalty
This story is part of Retail TouchPoints’ ongoing “Small Business, Big Ideas” series, focusing on smaller retail brands…
Features August 20
Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch
Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern…
Features August 19
Crocs’ New Mad Lab Digital Hub Creates ‘Communal Canvas’ for Shoe Co-Creation
Crocs always has encouraged consumers to mix, match and personalize different combinations of clogs and its iconic Jibbitz…
News August 15
UPDATE: FTC Issues Formal Ban on Fake Reviews and Testimonials
[Update as of Aug. 15, 2024] The Federal Trade Commission (FTC) has issued a final rule to combat…
News August 15Top Stories
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