Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17
Latest In: Marketing
Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive…
Features July 17
Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing
Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a…
Features July 15
Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its…
News July 12
Ebay Aims to Support Sellers with Cash Advances, Streamlined Advertising Hub
Ebay is working to better support its sellers with a revamped advertising experience as well as a new…
News July 11
Why Adtech Embracing AI and Automation is a Risky Long-Term Play
Adtech has been in the AI and automation business for far longer than the current AI revolution. The…
Executive Viewpoints July 11
The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context
Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds,…
Features July 10
Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’
During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this…
News July 10
HSN Launches Creator Platform to Build Direct Connections with Digital Influencers
Live shopping veteran HSN has launched a new creator platform, HSNfluencer, to directly recruit, manage and analyze its…
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