How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…
Executive Viewpoints November 25
Latest In: Marketing
From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,900 Target Stores
If you’ve recently been to the beach, or maybe a kids’ baseball or soccer game, you’ve likely seen…
Features November 25
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season
As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between…
Executive Viewpoints November 22
3 Hidden Traps for Retailers this Holiday Season
Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start…
Executive Viewpoints November 21
How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign…
News November 18
‘Alexa, Will These Jeans Make Me Look Fat?’: Levi’s Debuts Conversational Fit Guide
Levi Strauss & Co. has introduced a Levi’s Jeans Fit Guide on Amazon Alexa, part of the apparel…
News November 15
Rent the Runway Celebrates 15 Years by Inviting Consumers to ‘Embrace Access Over Accumulation’
After several years of rebuilding following a post-pandemic slump, Rent the Runway (RTR) is ready for a new…
News November 15
QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group —…
News November 15Top Stories
