Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22
Latest In: Marketing
Study: Tailor Communications To Reach 5 Very Different Shopper Groups
Whether they’re looking for the best deals or a reason to visit their favorite store, nearly every shopper…
News April 8
Feed Shoppers’ Creativity To Turn ‘White Elephant’ Parties Into Sales Drivers
White Elephant parties, a gamified gift exchange often featuring unconventional items, are more than a niche tradition: 36…
News November 20
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
News October 12
Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick
The way retailers speak to the LGBTQ community and portray its members in their marketing can have a…
News September 11
57% Of Shoppers Say Retargeting Has No Influence On Online Buying Decisions
Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly…
News July 31
4 Tips For Maximizing Social Media Success
In retail, lots of traffic is great — but the real measure of success is how many people…
News July 24
Mid-Campaign Ad Optimization Helps Boost Conversion Rates
Retailers, like CPG companies, need to keep an eye on their marketing spend when reaching out to their…
News July 3
As GDPR Deadline Looms, Retailers Must Secure Consent To Access Personal Data
Consumer data has always been a key part of retailers’ marketing toolkits. However, with the General Data Protection…
News December 29Top Stories
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