Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times
Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t…
Features February 20
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The Future Of Retail Is At The Edge
In the quest to differentiate products by embedding more value into every retail sales transaction, savvy digital brands…
Executive Viewpoints February 18
Tailored Brands Appoints Consulting Veteran As Chief Marketing Officer
Tailored Brands has named Carolyn Pollock as Chief Marketing Officer, reporting to Chief Customer Officer Carrie Ask and…
News February 11
The Case For Contextual Targeting
As the future of on-platform demographic targeting grows increasingly uncertain, advertisers are actively looking for better ways to…
Executive Viewpoints February 10
Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve…
Features February 10
Standout Super Bowl Ads Tap Humor And Empathy To Pack A Powerful Punch
5 Storytelling Lessons From A Diverse Range Of Brands
Editor's Perspective February 5
JCPenney Names Six New VPs As Part Of Executive Overhaul
JCPenney has appointed six new vice presidents as it continues to implement its “Plan for Renewal,” an effort…
News February 5Pinterest Lets Shoppers Virtually Try On Lipstick With New AR Tool
Pinterest is introducing Try on, a tool that lets users virtually try on products through the platform’s Lens…
News January 28
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27Top Stories
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