Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’
Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic…
News September 4
Latest In: Marketing
Tammy & Benjamin Drives 230% Sales Lift From Facebook Ads, 90% Boost From Google
Prior to the 2018 holiday season, Tammy & Benjamin, a luxury leather brand, sought to drive more global sales…
News June 12
How Hammock Gear Improves Email Effectiveness With Activity-Based Messaging
Hammock Gear initially built its reputation through social media, word of mouth and a commitment to first-class customer…
News May 28
Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments
While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth…
News April 22
Study: Tailor Communications To Reach 5 Very Different Shopper Groups
Whether they’re looking for the best deals or a reason to visit their favorite store, nearly every shopper…
News April 8
Feed Shoppers’ Creativity To Turn ‘White Elephant’ Parties Into Sales Drivers
White Elephant parties, a gamified gift exchange often featuring unconventional items, are more than a niche tradition: 36…
News November 20
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own…
News October 12
Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick
The way retailers speak to the LGBTQ community and portray its members in their marketing can have a…
News September 11
57% Of Shoppers Say Retargeting Has No Influence On Online Buying Decisions
Retargeting is one of the most frequently used weapons in a marketer’s arsenal, but a new report strongly…
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