Marketing During COVID-19: Entertainment, Cleanliness And Charity Make For Winning Messages
It should come as no surprise that COVID-19 and the accompanying social distancing guidelines have changed how people…
Features March 27
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International Women’s Day Messaging: Avoid A Backlash Against ‘Pinkwashing’ And Pandering
Celebrated on March 8 every year, International Women’s Day is dedicated to honoring women’s achievements throughout history, and…
Features March 26
Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds
In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out…
Features March 19
How Zappos Turns B2B Consultation Into Retail Innovation
Zappos is known for taking a unique approach to business, whether by crowdsourcing films to feature at Sundance…
Features March 18
Retailers Get Help Pinpointing The ‘Sweet Spot’ For Suggesting Payment Options
Online retailers want to make shopper journeys as friction-free as possible, and with some purchases, that can include…
Features March 16Why Experience Is More Than The Latest Retail ‘Buzzword’
Editor’s Note: Angela Gearhart, VP Brand Experience at Sleep Number, will present a session at the Retail TouchPoints…
News March 10
Exclusive FabFitFun CMO Q&A: How Netflix-Style Brand-Building Can Boost Subscription Retail
Modern marketing efforts aren’t handled in an isolated room where catchy slogans are dreamed up — they’re created…
Features February 25
Tillys Names New Chief Digital Officer
Apparel and footwear retailer Tillys has named Jon Kosoff as its new Chief Digital Officer (CDO), responsible for…
News February 24
Zappos Collaborates With Crowdsourcing Community To Air 10 Short Films At Sundance
The Sundance Film Festival, designed around storytelling that delivers fresh perspectives, serves as an annual showcase for independent…
Features February 21Top Stories
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