JCPenney Names Six New VPs As Part Of Executive Overhaul
JCPenney has appointed six new vice presidents as it continues to implement its “Plan for Renewal,” an effort…
News February 5
Latest In: Marketing
Pinterest Lets Shoppers Virtually Try On Lipstick With New AR Tool
Pinterest is introducing Try on, a tool that lets users virtually try on products through the platform’s Lens…
News January 28
2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity
Recession Worries May Put Performance Pressure On Marketers
Features January 27
FabFitFun Creates Chief Marketing Officer Position
FabFitFun has named Louisa Wee to the newly created role of Chief Marketing Officer. In this position, she…
News January 16
Seen, Heard And Tweeted At NRF 2020: Quick Quotes From The Big Show
The new complexities of customer engagement, a focus on fulfillment and a big push toward sustainability and social…
Features January 16Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program
A group of Sacred Heart University (SHU) students were the first to complete the school’s new SAS joint…
News January 14
Millennial Marketing Is Meaningless: Leveraging Intent Signals To Cut Through Arbitrary Age Groups
Millennials are a flighty, apathetic bunch of broke, disloyal shoppers. That’s why the group is an enigma for…
Executive Viewpoints January 14Oracle Launches Consumer Insights Offering Designed To Optimize Customer Acquisition
Oracle Retail has released Consumer Insights, a feature designed to help retailers better understand the characteristics of their…
News January 9
Optimizing Blog Content: From Easy Returns For Fashionistas To Impulse Buys For Parents
Blog readers are as varied as any cohort, but highly engaged readers of certain blog types tend to…
News October 4Top Stories
