Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that…
Executive Viewpoints October 7
Latest In: Marketing
As United Airlines Loyalty Members Take Flight, Instacart Delivery Fees Stay Grounded
A new partnership between United Airlines and Instacart will give the airline’s loyalty members $0 delivery fees for…
News October 6
Mastercard Debuts Digital Media Network
Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and…
News October 3
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
NikeSkims Collaboration with Kim Kardashian Debuts This Week
The debut line includes seven collections across 58 silhouettes, offering over 10,000 ways to combine different pieces.
News September 24
How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season
The introduction of AI into online search is precipitating a massive shift in the way users navigate the…
Features September 23
Sephora Launches Platform for Creator-Curated Digital Storefronts
Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build…
News September 19
Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner
Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting…
Features September 18
Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses
Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in…
News September 16Top Stories
