Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
Latest In: Marketing
Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…
News October 27
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
DTC Darling Bombas Steps into Owned Retail with 3 Store Openings This Fall
Bombas, known both for its comfy socks and undergarments as well as its social conscience, isn’t exactly a…
Features October 17
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16Top Stories
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