PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
Latest In: Marketing
DTC Darling Bombas Steps into Owned Retail with 3 Store Openings This Fall
Bombas, known both for its comfy socks and undergarments as well as its social conscience, isn’t exactly a…
Features October 17
There’s a Plague of Fake AI Reviews Coming – are Retailers Ready?
Nearly 95% of consumers check online reviews before purchasing a product or service. They provide a valuable signal…
Executive Viewpoints October 16
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
The Promotion Paradox: How Retailers can Rethink Holiday Sales Strategy
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are…
Executive Viewpoints October 14
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Rent-to-Own Retailer Aaron’s Data Centralization Cuts Customer Acquisition Costs 33%
The rent-to-own retail sector puts a new spin on the classic “need vs. want” consumer equation. It’s designed…
Features October 9
Agentic Commerce Meets Retail ROI: How the Affiliate Model Powers the Future of AI-Led Shopping
When autonomous shopping agents start making product decisions on behalf of consumers at scale, the retail world will…
Executive Viewpoints October 9
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
News October 8Top Stories
