LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign
LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program…
News June 22
Latest In: Marketing
Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic
With monetary and collaborative support from Walgreens and AT&T, Sesame Street Workshop has debuted five videos and related…
News June 18ICSC Launches Campaign To Reconnect Retailers And Shoppers
The International Council of Shopping Centers (ICSC) has launched the “Back. Together.” campaign, a marketing and branding initiative…
News June 17
Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’
Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have…
Features June 11
Exclusive CEO Q&A: How Hand & Stone Kept Growth Going Even During Shutdowns
Apparently, growth is a hard habit to break — even when a pandemic forces the shutdown of every…
Features June 8
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
How To Use Google My Business To Get More Customers
In this day and age, ranking high on Google is a bulletproof way of generating sales. No matter…
Executive Viewpoints June 5
Maximizing Your Affiliate Marketing Program Is More Critical Than Ever
Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to…
Executive Viewpoints June 5
Bynder Acquires Video Content Management Platform We Adapt
Digital asset management (DAM) platform Bynder has acquired We Adapt, a SaaS creative management platform that enables brands…
News June 3Top Stories
