Latest In: Marketing

Amazon April Mullen sparkpost

Tips For Effective Company Messaging And Communications During A Crisis

The last few months have signaled a turning point in digital marketing. Organizations across all industries have had…

Executive Viewpoints July 27
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Facebook Shops And The Rise Of Social Commerce

Facebook recently announced the launch of Facebook Shops. This is a timely offering that could help small businesses…

Executive Viewpoints July 23
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How Online Retail Can Maximize Google Search In Uncertain Times

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers…

Executive Viewpoints July 21
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Walmart Debuts Shopping Service Within Yahoo Mail

Without leaving their email inboxes, Yahoo Mail users will now be able to browse, add to cart and…

News July 20
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Positioning Your Brand For Experiential Marketing Success

Brands want to keep consumers around — and consumers want to know that brands have their best interest…

Executive Viewpoints July 17
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The Opportunity For Change

For the past six months, the consumer-packaged goods (CPG) industry has been turned on its head because of…

Executive Viewpoints July 16
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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries,…

Features July 14
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Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns

Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…

Features July 13
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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…

Features July 10
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