Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
Latest In: Marketing
Listen Now: Legendary Adman Ellis Verdi on the Art of Retail Advertising
This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad…
Features October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28
Lululemon Seeks New Fans with Licensed Merch Lines for All 32 NFL Teams
Lululemon has been raising its profile in big-name sports, including a 2024 partnership with the NHL and its…
News October 27
The Next Evolution: How Retail Media Networks can Embrace the Brand Era
Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech…
Executive Viewpoints October 27
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
7 Ways to Make Your In-Store Event More Effective
In-person retail events are becoming more important than ever — and they’re more than just a way to…
Executive Viewpoints October 21Top Stories
