Amazon’s Missing Out on a Billion-Dollar Marketing Channel: Packages
In just a few short years, Amazon created a booming advertising business that opened doors for other retailers,…
Executive Viewpoints January 10
Latest In: Marketing
Lululemon Names Former Twitch Exec to Head Digital Fitness Division
Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR…
News January 7
Retail Marketers, from Associates to C-Level, Are Split on Ad Platforms. Here’s Why.
What advertising platforms do retail marketers wish they could spend more time on? This was a critical question…
Executive Viewpoints January 7
Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout
Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns…
News January 6
Best Buy Launches In-House Media Service With Emphasis on Building Diversity
Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads,…
News January 4
Exclusive Q&A: The 9 Themes Shaping the Future of DTC
2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC…
Features January 4
The Future of Retail Takes a Digital Shift to Omnichannel Marketing
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing…
Executive Viewpoints December 31
Ad Optimization Platform Quartile Acquires Sidecar
Quartile, which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile…
News December 29
Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role
Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in…
Features December 28Top Stories
